Top 5 watch Online Stores in the UK

See top 5 watch online stores in the UK according to the version of Choose your best watch online shop
Watch Shop is an official stockist for all watch brands listed on this website. Established in 1991 on the high street, Watch Shop is a leading retailer of brand name designer watches and is also the UK's most popular watch website*. Watch Shop was the first independent watch retailer to advertise on national television, and we pride ourselves on having one of the most efficient shopping systems available with communication at every stage to inform you of your order status, as well as an excellent sales, customer service and support team who are glad to assist you with any enquiry.

* Statistic based on independent traffic rankings supplied by Alexa and Hitwise.
Reasons why you should trust Watch Shop with your purchase:
Price Promise
We don't want you to choose between the best price and the best service. That's why we price match every product we sell against any ACCREDITED retailer. Just supply us with the product you're interested in and the price you've found it at and we'll do the rest!

Just make sure you've got this handy:
The product number and the price you've seen it listed at. The product must be identical (e.g., colour, style, model) and in stock at the competitor.
The website address of the retailer. We can only match against genuine accredited stockists based in the United Kingdom.
Finest Authentic Products
House of Watches are authorised dealers of every single product on all of our sites, which means you can be assured that every item is a genuine, authentic product direct from the manufacturer, and will be sold with the same relevant warranties, booklets and packaging as if purchasing from the high street. This is also our pledge to you that we do not sell replica, counterfeit, or grey market goods. All of our watch ranges have been carefully selected from our experienced buying team, meaning that every category has the most beautiful, relevant and respected timepieces available in the UK.

Here To Stay
House of Watches is an online trading arm of T H Baker jewellers – a family jewellers with multiple stores and over 125 years experience. T H Baker was founded in the year 1888 by Thomas Henry Baker, and five generations later is still run by the same family. Company operations have moved on significantly to accommodate the expansion over the years; but House of Watches ecommerce team is currently operating from the same address where it all started all those years ago!
House of Watches isn’t another fly-by-night internet retailer – we’ve already been around for 125 years and will be around for many more.
3 is specialised in online sales of watches. Advice on getting a watch, checking out multiple watches, picking up an order, or getting a new strap for your watch, is all possible at!

In addition to our online sales on, we also have a flagship store in Rotterdam and a shop in Breda.

View products/ pick up orders

Have you found a watch online but you would like to see the watch in person feel it around your wrist before purchasing it? That isn't a problem at We kindly ask that you order the products that you are interested in on our website and choose the delivery method as 'pick up'. We will then hold these products for you for five working days at our flagship store in Rotterdam, so you can come and see them. Of course, there is no obligation to buy. the watch specialist.
During these uncertain times, we would like to reassure you that Watches2U is still currently operating, and we are dedicated to offering the same services to our valued customers. Please find our official statement here.

We are extending our returns period to 60 days. If your item is faulty, you must please still let us know that you wish to return your item within 14 days of receiving it. Terms and conditions still apply.

Terms for International Returns
Any duties, VAT, and taxes for any unwanted item(s) returned will be deducted from the refund payment. Faulty or incorrect goods will be inspected upon arrival in our central hub and will be dealt with accordingly.

Please make sure the package is clearly marked as a RETURN. We advise you to write this in both English and your country's language, if applicable. This might incur fewer charges upon re-entry. We will update this section as soon as any developments occur.

Any charges that are applied to returns due to the new regulations will be deducted from the refund.

General Terms
Watches2U has different procedures depending on the reason for your return. We aim to keep these processes as simple as possible.

All refunds will be made only once the items have arrived back to our warehouse, and been checked by our returns team.


Our customers come to us because the watch they wear on their wrist matters to them - just as it matters to us. They tell us no one knows the market like we do and that they would never look anywhere else for the latest collections and the best service. Because of that, some of our customers have been with us for over 50 years - we like to think of them as 'friends of the business'.

There are 15 Watches of Switzerland showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques. At each you'll find the same warm welcome and personal approach, where no question is too hard and no request too much.

Although we can't offer you a glass of champagne here on our website, we hope you feel especially welcome and enjoy browsing our collections. If there's anything we can do to help you as you search for your perfect timepiece, please don’t hesitate to contact us.

If you'd like to arrange a viewing to come and try on a watch before you purchase, we'll be happy to welcome you into one of our stores.

Being an authorised dealer for more swiss brands than any other UK retailer, you can be assured all our watches are official and come complete with the genuine stamped manufactures warranty.

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